Culture as a Shared Value: the Benincà Group Supports AreaArte

In an increasingly fast-paced world, where time seems to slip away between commitments, goals and deadlines, the value of culture risks being pushed into the background. Yet it is precisely culture – understood as nourishment for identity, creativity and a sense of belonging – that makes the territory in which we live and work richer and more vibrant. For this reason, also this year, the Benincà Group has chosen to support the AreaArte project, a network that promotes access to culture through museums, exhibitions, events, publications and collaborations with local and international artists. A project that felt aligned with our way of thinking about business: rooted in the local area, yet open to the world; focused on innovation but also on beauty.

AreaArte is not just a card or a series of events: it is an idea of widespread, accessible and participatory culture. A concrete way to support the social and cultural growth of our community, also through simple tools such as discounted admission tickets to encourage people to visit museums in the Veneto region. The Benincà Group has decided to promote AreaArte’s four-monthly magazine on its websites and to join the project by offering employees who have requested it the opportunity to receive a free personal card, granting access to hundreds of affiliated cultural institutions. We firmly believe that investing in culture means contributing to a more aware, more inclusive and richer future – not only for us, but for everyone.